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Dr. Semisi Taumoepeau is Associate Director at New Zealand Tourism Research Institute. He has been involved in tourism and airlines management in Tonga and in other South Pacific countries since the late 1970s; in charge of the Tonga Ministry of Tourism 1979-2003; seconded to restructure the Tonga national airline 1999-2002. Founding member of the South Pacific Tourism Organisation (SPTO) Board. He is the author of several publications and holds a BSc (University of Auckland), MSc (University of Surrey) and a doctorate degree in aviation from USC.